Every day millions of people scrawl on scrawl over the Facebook news feed and search engine results. As a Digital Marketing expert it is your job to route the traffic from other websites to your own.
Social Media is a huge platform for all business owners to give an upthrust to their business. Facebook is a powerful social media platform and every business should leverage its power. Trust me, a Facebook Ad campaign can help you in funneling a huge volume of traffic on your website. A well versed digital marketing expert can take your business on the height of success by creating a perfect Ad campaign for you.
First of all, it should be clear in your mind that who is the target audience and all you need is to present the right information in front of them with some approaching and mind-blowing lines. This is what all need in ad campaigns. There are different methods to invite audience through facebook but Fb advertisement is the best and effective one. Below I am going to describe some quick steps to run your successful Facebook Ad campaigns.
Try to Make Your Ad Unique And Interesting
There are various ad campaigns created on Facebook and they all are vying for clicks. If you want clicks you need to stand high in the competition. You also need to consider that a lot of your competition consists of other ads. The total number can take up over half of the screen at times. There are three elements in all adds that should be impressive as play vital role to attract the visitors:
- an image – it cover the half of the ad space and plays vital role.
- a description – Content to tell about the ad, your product or your service.
- a headline – These is really prominent in sidebar ads.
Facebook has also provided a powerful tool known as Power Editor. This is specially designed for FB ads.
Put More Focus While Selecting Photos
A great image can attract the attention of users and on the other hand, a dull image can turn off your ad campaign. It is the first and foremost thing on which visitor pays attention. If you are going to invest a significant amount of money in Facebook ads, you need to invest in your ad images.
Use the right size of the image, because the blurred or oversize image can ruin the whole strategy. Use perfect color combination and choose some bright colors that stand out. Also, try to entice offers in your picture. This will really work for you. Try it once!
Also, the beneficial thing about Facebook ads is that they are shareable like other posts on Facebook. More share, more the probability that your ad will go viral. More audience and improved conversion rate.
Reach Right Audience
Your ad campaign will be successful if it is placed in front of the right audience otherwise your all efforts will go in vain. If you target the right people, the probability is really high to get the improved click-through rates and increased conversion. You need to specify the type of people you want to show your ads to. Facebook takes care of the rest.
Determine Your Bid
When you create an audience, you have a few different bidding options at your disposal:
Cost per click (CPC): In this, you have to pay for a per click on your ad.
Cost per mille (CPM: Cost per 1,000 impressions): In this, you set the target for a number of clicks and on the basis of what you pay. Optimized CPM: If you optimize for clicks, Facebook is going to show your ad to users who click on things the most.
Make Your Goals Clear
Before start makes your goals clear. The main Objective of your first ads shouldn’t be to get an amazing ROI, because it’s very unlikely that you will. If it is your first Ad then think about the slight good profit. Because this small will going to lead you in the success path.
Facebook is a powerful platform and for 99% target audience, you should leverage it. If you start an Ad campaign then I must tell you to follow these five steps and worth your money by getting a high ROI ( Return On Investment).